The human brain processes images 60,000 times faster than text, which is why many editors use video. Although videos are a great addition to any content marketing plan, they can often be expensive. Creating videos also takes a lot of time and resources, so it can be difficult to keep up with them and produce them consistently. Many publishers love the idea of using GIFs in their content strategy, as they are more attractive than images, but they are also easier to create compared to videos.

Now that images can be exchanged, transmitted, copied and edited at the speed of light, it is becoming commercially important for producers of established media such as television and film to keep the movement and mutation of their images online. In turn, as users and viewers, we should think about advertising modes that deprive the media machine of a certain degree of control. One of the most important features of GIFs that distinguishes them from videos is that they are played in a loop. Since its format makes it possible to store several images in a certain order, it is possible to form a sequence with them and create a video clip. This highlight is used by moderna and distinguishes it from everyday videos.

Frame capture or video capture GIFs often pay homage to isolated moments in pop culture, but as the “art” of animated GIFs has grown, the frame capture form has begun to correspond even outside the film and television contexts from which they were first appropriated. This jump, for me, is the first point at which GIFs begin to coordinate their own area of mimetic correspondence. An ocean of viral videos turned into an interested visual colloquial speech, endlessly repeating. It’s easier than ever to share GIFs both in face-to-face conversations and online via social networks.

The other main difference from videos is that you can create GIFs in a loop. For example, if you want to highlight growth on an animated slide, you can only play it once in a presentation. Unlike a video where you have to stop everything until the video ends and this will probably ruin your synchronization. From the GIF loop, your audience can see it as many times as it is needed, without it being a break for you.

If you have been on the internet lately or have been using your mobile device, you have probably noticed some trends in the form of emojis, memes and gifs. Since they multiply and multiply on every screen, website and even in their own correspondence, we are faced with the difficult situation of whether and when to use them in business situations. Is there a suitable way to implement a GIF when sending an email to your boss or a new client? It seems that nowadays you can’t send or receive a text message without expressing your feelings with different emojis. Back then, people had a hard time sharing images without taking up too much space.

Take a look at these key benefits and how you can improve your internal messaging, whether you’re working with students who need a little fun and some uplifting notes in their messages, or with adults who need a break from the monotony of their day. Fortunately, nowadays people are less worried about grammar and more interested in the picture itself. The popular millennial file format has recently become the standard tool of web humor, along with memes and viral videos. They are so widespread that the word “GIF” was named the Oxford Dictionary word of the year 2012. In a study conducted by the emotional marketing company Emogi, it was found that people use emojis because they believe that it helps them to be better understood and make more personal connections.

Employee engagement is a constant challenge – and when your employees connect remotely, it can become even more difficult to get them to join a conversation. Moving images captivate the eye and stimulate the viewer to actively connect with the content. Not only that, people really enjoy selecting and posting GIFs to share with others. When you start sharing GIFs in your messages, you give permission to others to do the same. Then, of course, they will be more involved in the ongoing discussion, which can be reflected in a more general participation in the working environment.

We found that participants use contexts such as source material and interpersonal relationships to find the perfect GIFs for different communication scenarios, while these contexts are also the main reason for misunderstandings and some technical usability problems. Brands that share authentic and engaging content can build a close relationship with their audience, and the right GIF can be the perfect way to make that connection. The short looped look of this format provides a perfect snack for the attention span of today’s consumers. The average file is 2 to 5 seconds long, which makes it perfect for capturing the eight seconds of attention given to you as your followers scroll through your social channels. A GIF is an image format invented in 1987 by Steve Wilhite, an American software developer, who was looking for a way to animate images in the smallest file size.

They also play automatically, unlike videos where you have to press the play button to start them. GIF stands for Graphics Interchange Format, which means that it is actually an image format. Despite gift for a grieving friend their original purpose, so-called GIFs today are like small “animations”. They work as videos of lower quality and without sound, which makes it easier to share them wherever you want.

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