With the explosion of online shopping, ecommerce has become a booming industry. Online shoppers love to be able to instantly browse the selection of clothes on a website and buy the item they like without leaving their homes. Websites are no exception to this new trend – now more than ever, websites need images that sell. In order to create images that will entice your customers and make them want to buy an item from your site, you’ll have to learn how to shoot ecommerce photography!
What sets ecommerce photography apart from offline?
When it comes to photography, there are two main types of photography: offline and online. Offline photography refers to taking pictures with a camera that is physically attached to the photographer. This type of photography is typically used in traditional photojournalism, where the photographer tries to capture as much of the story as possible while on location. Online photography, on the other hand, refers to taking pictures with a camera that is not physically attached to the photographer. This type of photography is typically used in photojournalism and marketing, where the photographer tries to capture a certain feeling or mood for a product or advertisement.
Ecommerce photography is unique because it falls somewhere in between these two categories. Ecommerce photographers can use offline techniques, like taking pictures with a camera that is physically attached to them, but they can also use online techniques, like using Photoshop or Lightroom, to create more polished images.
There are several reasons why ecommerce photography is different from offline photography. For one thing, ecommerce photos need to be easy to download and share. If a customer can’t easily download an image and share it on social media, they’re likely going to abandon the purchase process altogether. Read more about Product Photographer Toronto here.
What type of Lightroom presets will help you sell products faster?
If you’re looking for a way to speed up your ecommerce workflow and sell more products, you’ll want to try using Lightroom presets. In this article, we’ll discuss the different types of presets and how they can help you sell products faster.
One of the most important things you can do to improve your ecommerce photography is to use proper lighting. However, if you don’t have any preset light settings that fit your needs, you can create your own by using Lightroom’s built-in editing tools.
For example, if you’re selling products in a bright environment, you can adjust the Exposure slider to increase the brightness of your image. Or, if you want to add a touch of warmth to your images, try using the Temperature slider.
In addition to adjusting basic exposure and temperature settings, there are also presets that are designed specifically for ecommerce photography. For example, the Ecommerce Photo Presets from Adobecontain settings that help reduce noise and improve clarity in images. This makes it easier for buyers to see the details on your product while they’re browsing through your gallery.
Overall, using presets in Lightroom can save you time in the editing process and help you sell more
Conclusion
If you’re like most online store owners, then you probably take your photography seriously. After all, good photos are one of the key components that make a site look professional and attractive. However, taking great photos on your own can be both time-consuming and expensive. That’s where ecommerce photography services come in handy. In this article, we’ll go over the best ways to find a photography service that fits your needs and budget, as well as provide you with tips on how to use them to your advantage.
First things first: if you’re not already using an ecommerce photography service, then you should definitely consider it. Not only will they take care of all of the heavy lifting (including set up and takedown), but they’ll also provide you with high-quality photos that help boost conversions and increase sales. There are a number of different services available on the market, so it’s important to do your research before signing up. Here are a few things to keep in mind when looking for an ecommerce photography service:
1) Budget: While it’s important to find a reputable service that offers good value for money, it’s also important to keep your budget in mind. You don’t want to end up spending too much for an underwhelming photo shoot, as that will only lead to disappointment and lower sales.
2) Team: You can select from a number of different photographers, but you’ll probably want to stick with one that has experience working with ecommerce stores before. They should be able to guide you through the entire process from concepting the shoot all the way through setting up your store on Shopify or another ecommerce platform.
3) Quality of photos: While quality is important in any photography service, it’s even more important when it comes to online marketing. The type of images you’re sending out increase your chances of converting visitors into customers at a higher rate, so it’s worth investing in